Articles on Website Design, Web Development and Search Engine Optimisation

Answers To Top Ranking

by: Cherryl Rego

Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank™ to examine the entire link structure of the web and determine which pages are most important.
It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

Off Page Optimisation - PageRank and hypertext
Good link popularity can dramatically increase traffic to your web site. Well placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site.
Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. There is still no one "secret trick" to getting good rankings, but boosting your site's popularity may give it the edge it needs.
Getting links can be time-consuming and can take months, now you can increase your PR in a matter of a few hours.

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On Page Optimisation – Keywords and Phrases
Onpage optimisation is still important, but just not nearly as important as offpage optimization. You should do both

1. Onpage optimisation basically consists of all of the onpage ranking factors like:
Select your keywords carefully
2. Include your keywords in your page title, description and keyword tags
3. Place your main keyword at the beginning and end of your webpage
4. Use image tags and include your keyword
5. Place Keywords Carefully within the body of your text

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Play by the rules and you will get listed
Don't use tricks to get listed on search engines. Google tells you what you have to do. You need good incoming links and optimised content. These two factors represent Google's PageRank algorithm and the hypertext-matching analysis. Our tools can help you get both.

About The Author

Cherryl Rego is the owner and founder of Designs Now (www.designsnow.co.uk). She can be reached anytime at cherryl@designsnow.co.uk.

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