There are two types of search engine optimisation
Onpage Optimisation
Offpage Optimisation
Offpage Search Engine Optimisation
Properly planned offpage optimisation will make the difference between
your website ranking #900 on Google, to ranking #1!
1. Establish links with other websites
2. The page rank of the websites linking to you should be 4 or more
3. Get people to link to you using a relevant phrase
4. The more links you have the higher you get listed in search engine
results
5. Check link popularity at http://www.linkpopularity.com/
These are only a few tips and tricks
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more information and how to obtain link partners
Onpage Search Engine Optimisation
Onpage optimisation is still important, but just not nearly as important
as offpage optimization. You should do both
Onpage optimisation basically consists of all of the onpage ranking
factors like:
1. Select your keywords carefully
2. Find out what keywords are popular
3. Use the right keywords and phrases
4. Place Keywords Carefully within the title, description and body
of your page
5. Try to get people to link to your site using the keywords or
phrase you have chosen
There are a lot more tip and tricks for onpage optimisation ...
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more information and how to check for keywords
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